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1

Can we predict customer lifetime value?

Edward C. Malthouse, Robert C. Blattberg

Journal:

Journal of Interactive Marketing

Year:

2005

Language:

english

File:

PDF, 185 KB

english, 2005

2

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 423 KB

english, 2009

3

Segmentation Strategies for New National Brands

Robert C. Blattberg, Thomas Buesing and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1980

Language:

english

File:

PDF, 362 KB

english, 1980

4

Sales promotion: The long and the short of it

Robert C. Blattberg, Scott A. Neslin

Journal:

Marketing Letters

Year:

1989

Language:

english

File:

PDF, 1.14 MB

english, 1989

5

Recapturing Lost Customers

Thomas, Jacquelyn S., Blattberg, Robert C., Fox, Edward J.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 131 KB

english, 2004

6

An Assessment of the Contribution of Log Linear Models to Marketing Research

Robert C. Blattberg and Robert J. Dolan

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 309 KB

english, 1981

7

A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

Robert C. Blattberg, Gary D. Eppen and Joshua Lieberman

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 469 KB

english, 1981

8

Database marketing: Past, present, and future

Lisa A. Petrison, Robert C. Blattberg, Paul Wang

Journal:

Journal of Interactive Marketing

Year:

1997

Language:

english

File:

PDF, 134 KB

english, 1997

9

Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning

Robert Blattberg and John Golanty

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.88 MB

english, 1978

10

The Design of Advertising Experiments Using Statistical Decision Theory

Robert C. Blattberg

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.95 MB

english, 1979

11

Reply: [Modelling the Effectiveness and Profitability of Trade Promotions]

Robert C. Blattberg

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 162 KB

english, 1987

12

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

Singh, Vishal P., Hansen, Karsten T., Blattberg, Robert C.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 445 KB

english, 2006

13

Market Segmentation Using Models of Multidimensional Purchasing Behavior

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 2.14 MB

english, 1974

14

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Briesch, Richard A, Dillon, William R, Blattberg, Robert C

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

15

Identifying the Deal Prone Segment

Robert Blattberg, Thomas Buesing, Peter Peacock and Subrata Sen

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 366 KB

english, 1978

16

Price-Induced Patterns of Competition

Robert C. Blattberg and Kenneth J. Wisniewski

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 552 KB

english, 1989

17

A Statistical Evaluation of Transit Promotion

Robert C. Blattberg and Samuel R. Stivers

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1.18 MB

english, 1970

18

A Micromodeling Approach to Investigate the Advertising-Sales Relationship

Blattberg, Robert C., Jeuland, Abel P.

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 1008 KB

english, 1981

19

Segmentation Strategies for New National Brands

Blattberg, Robert C., Buesing, Thomas, Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1980

Language:

english

File:

PDF, 1.03 MB

english, 1980

20

Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

Byung-Do Kim, Robert C. Blattberg and Peter E. Rossi

Journal:

Journal of Business and Economic Statistics

Year:

1995

Language:

english

File:

PDF, 550 KB

english, 1995

21

A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices

Robert C. Blattberg and Nicholas J. Gonedes

Journal:

The Journal of Business

Year:

1974

Language:

english

File:

PDF, 801 KB

english, 1974

22

Database Models and Managerial Intuition: 50% Model + 50% Manager

Blattberg, Robert C., Hoch, Stephen J.

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 1.05 MB

english, 1990

23

Modelling the Effectiveness and Profitability of Trade Promotions

Robert C. Blattberg and Alan Evin

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 674 KB

english, 1987

24

Recapturing Lost Customers

Jacquelyn S. Thomas, Robert C. Blattberg and Edward J. Fox

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.39 MB

english, 2004

25

An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 1.30 MB

english, 1973

26

Purchasing Strategies across Product Categories

Blattberg, Robert C., Peacock, Peter, Sen, Subrata K.

Journal:

Journal of Consumer Research

Year:

1976

Language:

english

File:

PDF, 785 KB

english, 1976

27

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Richard A. Briesch, William R. Dillon and Robert C. Blattberg

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 2.27 MB

english, 2008

28

A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice

Blattberg, Robert C., Sen, Subrata K.

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 892 KB

english, 1975

29

Segmentation Strategies for New National Brands

Blattberg, Robert C., Buesing, Thomas, Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1980

File:

PDF, 1.03 MB

1980

30

Market Segments and Stochastic Brand Choice Models

Blattberg, Robert C., Sen, Subrata K.

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 1.35 MB

english, 1976

31

Database marketing: Past, present, and future

Lisa A. Petrison, Robert C. Blattberg, Paul Wang

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 1.66 MB

english, 1993

32

A new theory of direct market testing: Or why your rollout results do not match your test results

Greg M. Allenby, Robert C. Blattberg

Journal:

Journal of Direct Marketing

Year:

1987

Language:

english

File:

PDF, 732 KB

english, 1987

33

[International Series in Quantitative Marketing] Database Marketing Volume 18 || Customer Lifetime Value: Fundamentals

Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.

Year:

2008

Language:

english

File:

PDF, 320 KB

english, 2008

34

A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices: Reply

Robert C. Blattberg and Nicholas J. Gonedes

Journal:

The Journal of Business

Year:

1977

Language:

english

File:

PDF, 235 KB

english, 1977

35

Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations

Robert C. Blattberg and Edward I. George

Journal:

Journal of the American Statistical Association

Year:

1991

Language:

english

File:

PDF, 2.18 MB

english, 1991

36

Evaluation of the Power of the Durbin-Watson Statistic for Non-First Order Serial Correlation Alternatives

Robert C. Blattberg

Journal:

Review of Economics and Statistics

Year:

1973

Language:

english

File:

PDF, 251 KB

english, 1973

37

[Handbooks in Operations Research and Management Science] Marketing Volume 5 || Chapter 12 Sales promotion models

Blattberg, Robert C.

Year:

1993

Language:

english

File:

PDF, 3.45 MB

english, 1993

38

Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

Kim, Byung-Do, Blattberg, Robert C., Rossi, Peter E.

Journal:

Journal of Business and Economic Statistics

Year:

1995

Language:

english

File:

PDF, 9.81 MB

english, 1995

39

Market Segments and Stochastic Brand Choice Models

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 569 KB

english, 1976

40

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || How Promotions Work

Robert C. Blattberg, Richard Briesch and Edward J. Fox

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 442 KB

english, 1995

41

Database Models and Managerial Intuition: 50${\tt\%}$ Model + 50${\tt\%}$ Manager

Robert C. Blattberg and Stephen J. Hoch

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 1.96 MB

english, 1990

42

Application Series || A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice

Robert C. Blattberg and Subrata K. Sen

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 499 KB

english, 1975

43

A Micromodeling Approach to Investigate the Advertising-Sales Relationship

Robert C. Blattberg and Abel P. Jeuland

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 1.75 MB

english, 1981

44

Copper Prices: A Case Study of Guidepost Policy

ROBERT C. BLATTBERG and TIMOTHY W. MC GUIRE

Journal:

California Management Review

Year:

1967

Language:

english

File:

PDF, 1.07 MB

english, 1967

45

A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

Blattberg, Robert C., Eppen, Gary D., Lieberman, Joshua

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1.49 MB

english, 1981

46

An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice

Blattberg, Robert C., Sen, Subrata K.

Journal:

Journal of Marketing Research

Year:

1973

File:

PDF, 975 KB

1973

47

The Design of Advertising Experiments Using Statistical Decision Theory

Blattberg, Robert C.

Journal:

Journal of Marketing Research

Year:

1979

File:

PDF, 1.30 MB

1979

48

Identifying the Deal Prone Segment

Blattberg, Robert, Buesing, Thomas, Peacock, Peter, Sen, Subrata

Journal:

Journal of Marketing Research

Year:

1978

File:

PDF, 1.06 MB

1978

49

An Assessment of the Contribution of log Linear Models to Marketing Research

Blattberg, Robert C., Dolan, Robert J.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.05 MB

1981

50

Research opportunities in direct marketing

Robert C. Blattberg

Journal:

Journal of Direct Marketing

Year:

1987

Language:

english

File:

PDF, 745 KB

english, 1987

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